Nissan Project 370Z
My Role: Community Manager/Strategist
Client: Nissan
Agency: Chiat/Day Los Angeles

Sourced comments from real-life car enthusiasts to build the world’s first crowdsourced project sports car – Nissan Project 370Z.

Doubled the size of the then Nissan Motorsports community – now known as the NISMO community with $0 in paid media.

Top Gear organically picked up the story and the rest is history.

MotorTrend later got in on the action and extended the program into a head-to-head challenge between the car we built and a lucky enthusiast’s Nissan Datsun 240Z.

This campaign was recognized by the Effie Awards and DigiDay.