Honda Gaming on Reddit
My Role: Creative Strategist/Producer
Client: Honda Automotive
Agency: Reddit’s KarmaLab
I crafted a multi-year strategy for American Honda Motor Co to gain favorability and earn Reddit karma points with gaming communities. The fireworks or big idea: create a hot lap racing game for Reddit to compete against Team Liquid. Each week we deployed a new track into the game inspired by communities on Reddit like r/BreadStapledtoTrees. Psst the hidden car in the game was a Team Liquid Honda Odyssey minivan.
We also gave Reddit direct access to Team Liquid and other esports personalities in a series of Ask Me Anythings.