Toyota Prius The Longest Chase
My role: Strategist
Agency: Saatchi & Saatchi

Toyota aired not one but TWO spots in Super Bowl 50. Back then when a Super Bowl spot aired you could expect about a 10-minute shockwave that resulted in a surge of tweets. So two spots meant 2x tweets. After the first spot aired we gave Twitter a chance to take part in our next Super Bowl commercial by tweeting their support for our characters in the spot. We took the best Twitter replies and integrated those message into the final version of the second Super Bowl spot.

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