Energizer Chess
My Role: Producer
Client: Energizer
Agency: Chiat/Day Los Angeles
Production Company: Psyop
Director: Fletcher Moules

A game of chess between two toys takes a turn for the worse when it’s revealed one doesn’t have Energizer batteries.

I remember watching the Energizer Bunny marching across the screen on my living room TV set as a child. I also very fondly remember stop motion programming like MTV’s Celebrity Death Match. So this project checked the nostalgia box. The toy characters were created using a then-emerging consumer technology – 3D printing – with the help from the minds at Screen Novelties. So, it checked the innovation box too.